SANDY HARTFORD
425 N. 5th Street 
Springfield, IL 62704 
(217)523-4567   e-mail: sandy@siu.edu

WORK EXPERIENCE

1990-present Sales Associate, Borgsmiller Travel, Carbondale, IL € Develop and market individual and group travel programs for executives, employees, groups, and organizations. € Responsible for selecting best vehicles for copy and promotion. € Utilize demographic information and readership data of trade publications. € Write advertising copy for major ads. € Conduct marketing surveys to determine favorable travel facilities and destinations. € Prepare and present marketing research at regional conferences. € Budget out advertising expenditures from copywriting to final printing and placement stages. Reduced operational costs by 20% in first year of program.

1988-1990 Customer Service Rep, Ruthies' Formal Wear, Carbondale, IL € Responsible for merchandise pricing and general sales. € Worked on all phases of company advertising.

EDUCATION

1988 Southern Illinois University at Carbondale, Carbondale, IL B.S., Journalism (primary emphasis in advertising)