SANDY HARTFORD
425 N. 5th Street 
Springfield, IL 62704 
(217)523-4567   e-mail: sandy@siu.edu

EDUCATION 1988, B.S. Journalism (primary emphasis in advertising) Southern Illinois University at Carbondale

SALES/MARKETING € Developed comprehensive marketing plan for Dodge Neon for campaign's course. € Developed and marketed individual and group travel programs for executives, employees, groups, and organizations. € Responsible for retail merchandise pricing and general sales.

RESEARCH € Utilized demographic information and readership data of trade publications for advertising media expenditures. € Prepared and presented marketing research at regional travel conferences. € Implemented marketing surveys to determine favorable travel facilities and destinations.

ADVERTISING € Wrote advertising copy for major retail ads. € Selecting best vehicles for retail copy and promotion. € Budgeted out advertising expenditures from copywriting to final printing and placement stages. Reduced operational costs by 20% in first year of program. € Developed a comprehensive creative strategy and advertising campaign for Dodge Neon for campaign's course.

EXPERIENCE

1990-present Sales Associate Borgsmiller Travel, Carbondale, IL 1988-1990 Customer Service Representative Ruthies' Formal Wear, Carbondale, IL