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Dr.
Gordon C. Bruner II
Office: Rehn Hall, Suite 229
Office Phone: 453-4341
e-mail: gcbii@siu.edu
Course
Goal:
To understand from a scientific point of view how/why we
behave as consumers and the implications for marketing.
Course Prerequisite: You will be automatically dropped from the
course if the registrar does not show you to have junior standing (56
hours). Optional Text: Consumer Behavior, Hawkins, Best, & Coney,
10th ed. Optional Lecture Guide: Lecture Guide for Consumer Behavior,
Bruner, 2007 ed. Optional CD: Consumer Behavior MKTG 305, Bruner,
2007 (V 1.9). Optional DVD set: Consumer Behavior MegaPack, Bruner,
2007 (V 3.0).
Course Schedule
| EXAM | LECTURE | MATERIAL |
|
Test
1 |
Introduction | Ch. 1 |
| Demographics | Ch. 4 | |
| Culture | Ch. 2,3,5 | |
| Social Class | Ch. 4 | |
| Reference Groups | Ch. 7 | |
| Family | Ch. 6 | |
| Test
2 (Oct. 28) |
Information Processing | Ch. 8 |
| Learning | Ch. 9 | |
| Motivation | Ch. 10 | |
| Personality, Self-Concept, & Lifestyle | Ch. 10,12 | |
| Emotions & Attitudes | Ch. 10,11 | |
| Test
3 (Dec. 2) |
Problem Recognition | Ch. 14 |
| Search | Ch. 15 | |
| Alternative Evaluation | Ch. 16 | |
| Choice | Ch. 17 | |
| Outcomes | Ch. 18 | |
|
Final/Make-up |
Comprehensive | ------- |
Comments: Dr. Gordon C. Bruner II Copyright © 2008, Dr. Gordon C. Bruner II |