Marketing 363 SIU: Lecture Presentations

LECTURES

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Dr. Gordon C. Bruner II
Office: Rehn Hall, Suite 229
Office Phone: 453-4341

e-mail: gcbii@siu.edu

Lecture Presentations

The presentations below provide a brief idea about the lectures given in the course. Students enrolled in the course should keep in mind that these presentations may not be as detailed nor up-to-date as the material presented in class upon which you are tested. Thus, reading just these slides does not compensate for missing class.

Introduction
Branding
Communication Theory
Planning
Legal Environment of Promotion
Creativity
Advertising: Introduction to Advertising
Media Strategy (Characteristics of Alternative Media)
Message Strategy (Creative Styles)
Packaging
Sales Promotion: Sales Promotion (Introduction)
Sales Promotion (Consumer)
Sales Promotion (Trade)
Personal Selling & the Professional Sales Process
Public Relations
e-Promotion
Evaluating Promotion
Direct & Database Marketing

* The slide shows are not in PowerPoint format though they look like it. You should be able to see the slides without a special viewer but the files are not downloadable.

Comments: Dr. Gordon C. Bruner II