COURSE
OBJECTIVES

HOME

NEWS
announcements

COURSE DESCRIPTION
syllabus
objectives
guidelines

LECTURE HALL
lecture presentations
mini-projects
review questions
practice tests
grades

RELATED LINKS
siuc
siu marketing department
resources

DR. BRUNER
contact
about

Dr. Gordon C. Bruner II
Office: Rehn Hall, Suite 229
Office Phone: 453-4341

e-mail: gcbii@siu.edu

The successful organization must be able to communicate effectively with those with whom it cares to interact if it wants to facilitate exchanges and encourage loyalty. In general, the purpose of the course is to help the student develop a reasonable grasp of the primary methods by which goods, services, ideas, people, and organizations can be promoted through traditional media as well as newer ones (web, internet, virtual reality). The selection, integration, and presentation of these variables in the form of a strategic promotion plan are emphasized in the course over tactical aspects of their execution. Among the more specific goals, the course should help the student to:

1. Learn some basic principles of communication theory;

2. Appreciate the critical role of fostering and harnessing creativity in individuals and organizations;

3. Understand the unique capabilities of the primary components of the promotion mix: advertising, personal selling, sales promotion, publicity, and packaging;

4. Study the target market before making promotion-related decisions,

5. Be sensitive to the legal and ethical forces that affect promotion activities;

6. Develop a promotion plan for an organization.

Comments: Dr. Gordon C. Bruner II