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Dr. Gordon C. Bruner II
Office: Rehn Hall, Suite 229
Office Phone: 453-4341
e-mail: gcbii@siu.edu
Course Prerequisite: Students taking this course must have already taken MKTG 304. While not required at this time, it is hoped that students have also taken MKTG 305. If not, some additional study and reading will be necessary at times.
Required Text: Principles of Advertising & IMC (2005), Tom Duncan.
Optional Lecture Guide: Lecture Guide for Strategic Promotion & Brand Management, Bruner, 2007 ed.
Optional CD: Strategic Promotion, Bruner, 2007 ed.
| EXAM DATE | LECTURE TOPIC | BOOK CHAPTER |
| Test 1 | Introduction | Ch. 1 |
| Branding | Ch. 3 | |
| Communication Theory | Ch. 4, 5* | |
| Planning | Ch. 2, 6, 7 | |
| Legal Issues | Ch. 20 | |
| Test 2 (Oct. 23) | Creativity | Ch. 9 |
| Advertising | Ch. 9, 10, 11 | |
| Packaging | Ch. 14 | |
| Sales Promotion | Ch. 14, 15 | |
| Professional Selling | Ch. 16 | |
| Test 3 (Dec. 4) | Public Relations | Ch. 17, 19 |
| e-Promotion | Ch. 12 | |
| Evaluating Effectiveness | Ch. 13, 22 | |
| Direct & Data-Base Marketing | Ch. 8, 18 | |
| Final | Comprehensive | Comprehensive |
* Much of this chapter may be skipped by students who have recently taken MKTG 305 and performed well in it.
Comments: Dr. Gordon C. Bruner II
Copyright © 2008, Dr. Gordon C. Bruner II
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