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The Nollywood Project
is an interdisciplinary collaborative research effort focused on the video movie boom in Africa. Our research design is multifacited: integrating ethnographic, historical, economic, political, cinematic, and critical media perspectives
Media Archive

Research Design

2006-2007

2007-2008
The Nollywood Project research design has three phases. The first was a pre-pilot study  completed in 2005.

The second is a systematic pilot study beginning in 2006. Nollywood project researchers will conduct prelliminary ethnographic research in Nigeria. We will also begin an archive of research  resources on Nollywoood.

The third phase, beginning in 2007, will be a thorough ethnographic and economic analysis of the West African video industry and its potential. At every stage of the project we seek collaboration with both industry professionals and academic researchers in Nigeria and selected other African nations.
Phase II is a pilot study that culminates with an intensive 2-3 day working seminar at SIUC Carbondale. At this time we will convene a core group of industry professionals and academic specialists from North America and West Africa to explore the potential of the video industry to contribute to economic growth, reform of governance, health care, education, peace and related issues. We will continue extensive and systematic study extended to include Kanu, Ibadan, and Niamey working with a network of collaborators in the field Phase III will consist of linked in-depth ethnographic studies of audiences and reception with particular reference to gender, economic status, and ethnicity. Areas of focus will include production processes, popular reception of the movies, and analysis of the industry’s multiplier effect on the local and national economy. Each study will engage with relevant issues of justice, governance, and trade. The pilot studies will amplify and enrich both our concepts and research methods at this stage. We anticipate these studies will be conducted over a period of two years and will harness the energies of doctoral students at Southern Illinois University as well as select faculty and students at other institutions and in the African nations involved. The third phase will conclude with a major conference held in Lagos, Nigeria.







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