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 Web Marketing of IEP's:
Bibliography
This bibliography was prepared as part of
What Makes People Click, a March 2003 presentation at TESOL in Baltimore, MD. Since then, many of the links have gone dead (see below) but are probably recoverable in some form or another. Some entries have been added since. -TL
Other CESL-housed bibliographies:
[ Web Design ][ Copyright and the Web ][ Web as a Medium ]
[ other bibliographies and resources ]
Web Marketing of IEP's: Bibliography A-K
Web Marketing Bibliography L-Z
Web Marketing Bibliography, Non-web sources
Deadlinked
Anderson, Heidi (2000, 5-25) University of Dayton: Alumni Newsletter Cuts Costs: How a university e-mail newsletter uses one-to-one marketing strategies to drive alumni to its webs Available through Web Commerce Today (requires paid subscription).
http://www.wilsonweb.com/wct/
Bowman, J.K. (2000). Doorway Pages. Spider Food, Search Engine tutorials and web site promotion.
http://spider-food.net/doorway-pages-b.html
Bowman, J.K. (2000). Meta-Tags. Spider Food, Search Engine tutorials and web site promotion.
http://spider-food.net/meta-tags.html
Bray, T. (2003). On Search, The Series.
http://www.tbray.org/ongoing/When/200x/2003/07/30/OnSearchTOC. Accessed 2-04.
Chamy, Ben (2000, Dec. 23). The World Wide @#$#@$ Web. ZDNet News.
http://www.zdnet.com/zdnn/stories/news/0,4586,2667216,00.html
DSL Reports (2002). Spam and web-visible email addresses: Bait a spammer and see the results. PC Magazine, Feb. 17.
http://www.dslreports.com/shownews/15234.
Davis, C. (2003). Getting your web site found. Web-Friend.
http://www.web-friend.com/help/articles/findme.html. Accessed 3-05.
Dunlap, Bill (1999, April 19). Optimizing for Search Engines in Other Languages. Global Reach.
http://www.glreach.com/eng/ed/art/rep-eur15.html
Education IT Blog (2006, Nov. 11). Recruiters, forget the catalog, just send an instant message. ZD Net Education. http://education.zdnet.com/index.php?p=641. Accessed 11-06.
Goldberg, Jeff (1995-2003). Why web usage statistics are (worse than) meaningless.
http://www.cranfield.ac.uk/docs/stats/
Goodman, Andrew (2000, Aug. 12). Scientists Baffled by Strange GoTo Phenomenon. Traffick Weekly Commentary.
http://www.traffick.com/story/08-2000/goto.asp
Grehan, M. (2004, Mar. 4). Google page rank lunacy. Search engine watch.
http://searchenginewatch.com/searchday/article.php/3319461
Hotchkiss, G. (2004). Inside the mind of the searcher. Enquiro. Login required.
http://www.enquiro.com/research.asp
Internet (2000, Sept.). Searching: Internet scouring techniques that go beyond the basics. Vol.6 Issue 9.
http://www.smartcomputing.com/editorial/article.asp?article=articles/archive/l0609/06l09/06l09.asp
Internetnews.com (2002, Oct. 31). Study: For site cred, looks matter.
http://www.internetnews.com/IAR/article.php/1491871
Jarboe, G. and O'Donnell, J. (2004, Jun. 9). The art and science of an effective link-building campaign. Search Engine Watch. http://searchenginewatch.com/searchday/article.php/3362781. Accessed 11-04.
Krause, K. K. (1999). How to Construct Meta Tags: Carefully chosen keywords help people find your website. Cre8pc Website Promotion.
http://www.cre8pc.com/howtometa.html
L-Z
deadlinked
Bowman, J.K. (2000). Search Engine Themes. Spider Food: Search Engine Optimization and Web Site Promotion.
http://spider-food.net/search-engine-themes-a.html (and themes-b, c, d, and e).
Bruemmer, P. J. (2002). Defining Search Technology. ClickZ Network, 1-30-02.
http://www.clickz.com/article.php/964231
Bruemmer, P. J. (2001, June 7). Optimizing for International Search Engines. ClickZ Network.
http://www.clickz.com/search/opt/article.php/843331
Contois, A., and Reynolds, S. (n.d.). Marketing on the Web. Cyberfirms Web Development.
http://www.cyberfirms.com/
Cox, L. (1999, June 29). 10 Great Myths of Internet Marketing. Internet Day.
http://www.internetday.com/archives/062999.html
Cramer, James (2000, Sept. 11). Click through this!. theStreet.com.
http://more.abcnews.go.com/sections/business/thestreet/cramer_000911.html
eAdvertising Report (n.d.?)
http://www.emarketer.com/ereports/eadvertising/welcome.html
Fortin, Michel (1999). Why Word-of-Mouth Works Wonders. Eboz.
http://www.eboz.com/articles/marketing/97.shtml
Gause, Edward (1999) Doorway to a High Search Engine Ranking. Eboz.
http://www.eboz.com/articles/marketing/587.shtml
Greenberg, Karl (2000). Analysis: Search Patterns. AdWeek Online, IQ Interactive Report.
http://www.adweek.com/iqinteractive/000911iq_06.asp
Haapamaki, M.(2000) Internet Marketing Articles. E-Works World.
http://www.eworksworld.com/articles.html
Heng, Christopher (1999) Keyword Density in Search Engine Ranking. Eboz.
http://www.eboz.com/articles/marketing/605.shtml
Kerr, Scott (2000, Mar. 22). Breaking Through the Clutter. ClickZ Network.
http://gt.clickz.com/cgi-bin/gt/cz/cz.html?article=1473
Krowczyk, A. (2001). Language Localization for Enterprise Web Applications. Wrox Publications, available only through membership.
http://www.asptoday.com/content/articles/20000330.asp?WROXEMPTOKEN=384706ZALGjjhEGVg1Okxkm22Y
Thai flower, by Wutt
Other works on program marketing:
[ Resources for Program Marketers ][ Marketing learning (TESOL 2004) ]
[ Effective Webpage Design ][ Resources for Web Designers ]
[CESL] [ CESL Teachers' Page ] [ webpage design ]
Page made and maintained by
Thomas Leverett, CESL, SIUC
picture at top, Spider Web by Jim Leverett
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